Avant Garden is an online flower boutique, retailing and delivering fresh flower arrangements across Auckland, New Zealand.
PERSONAL INFORMATION WE COLLECT
When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages that you view, what websites or search terms referred you to the website, and information about how you interact with the website (collectively “Device Information”).
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the website.
Additionally, when you subscribe to our newsletter through the website, we collect certain information from you, including your name, email address and phone number.
HOW WE USE YOUR PERSONAL INFORMATION
We use your Personal Information, including any of the Device Information listed above, for the following purposes:
To provide advice to you regarding our Products and Services.
Manage the Products and Services you have with us.
To improve the operation of our business.
To follow guidance and best practice under the change of rules of governmental and regulatory bodies.
To monitor and keep records of our communication with you and our staff.
For market research and analysis and developing statistics.
For direct marketing communications and related profiling to help us offer you relevant products. We will send marketing to you via email and digital channels (Facebook Custom Audiences and Google Custom Match).
To develop new products and services and to review and improve current Products and Services.
To comply with legal and regulatory obligations, requirements, and guidance.
To share information, as needed, with business partners (for example, suppliers, distributors, applicators) as part of providing and administering our products or operating our business.
Furthermore, we use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).
BEHAVIOURAL ADVERTISING VIA DIGITAL CHANNELS
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
BEHAVIOURAL ADVERTISING VIA EMAILS
We are committed to full compliance with the Unsolicited Electronic Messages Act 2007.
By subscribing to emails and/or text communications, or otherwise providing your email address and/or mobile number, you consent to receiving emails and/or texts (as the case may be) which promote and market our Products and Services, or the products and services of others, from time to time.
You can unsubscribe from our email communications and/or text communications at any time by clicking the “Unsubscribe” link in any promotional or marketing emails or texts received, or by emailing firstname.lastname@example.org.
Once you have unsubscribed from the email or text communications, you will be removed from the corresponding marketing list as soon as is reasonably practicable.
DO NOT TRACK
Please note that we do not alter our website’s data collection and use practices when we see a ‘Do Not Track’ signal from your browser.
SHARING YOUR PERSONAL INFORMATION
For instance, we may share your Personal Information with third parties to help us use your Personal Information, as described above. We may also use Google Analytics to help us understand how our customers use the website. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ . You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We will not otherwise disclose your Personal Information unless we believe on reasonable grounds that you have provided your authorisation. However, you should be aware that we may be required to disclose your Personal Information without your consent to comply with any court orders, subpoenas or other legal process or investigations, including by regulatory authorities, if such disclosure is required by law, or if we consider it necessary to reduce a serious threat to an individual’s life or health or to the health or safety of the general public. Where possible and appropriate, we will notify you if we are required by law to disclose your Personal Information in these limited circumstances.
It is your responsibility to ensure that the Personal Information you provide is accurate, complete and up to date.
You may request access to the information we hold about you, or request that we update or correct any personal information we hold about you or ask us to restrict or cease processing your Personal Information or even delete your Personal Information, by setting out your request in writing and sending it to us at email@example.com.
We will review your request as soon as reasonably practicable to comply with our legal obligations. If we are unable to give you access to the information you have requested, we will give you reasons for this decision when we respond to your request.
STORAGE AND SECURITY
We are committed to protecting the security of your Personal Information and we take all reasonable precautions to protect it from unauthorised access, modification, or disclosure.
Avant Garden implements and maintains robust organisational and technical security measures, that are reasonable in the circumstances, to protect against the loss, interference, or misuse of your Personal Information and to prevent unauthorised access, modification, or disclosure of that information.
The length of time we keep your Personal Information depends on what it is and whether we have an ongoing business need to retain it (for example when you make an enquiry on our website, we will keep that information for our records to better our Products and Services, or to comply with applicable legal requirements such as money laundering and financial reporting legislation).
We’ll retain your Personal Information for as long as we have a relationship with you and for a period of time afterwards where we have an ongoing business need to retain it, in accordance with our internal retention policies and practices. Following that period, we will make sure it’s deleted or anonymised. Otherwise, generally, we only keep your Personal Information for as long as we require it for the purposes of providing you with our Products and Services.
This site has security measures in place to protect the loss, misuse and alteration of the information under our control.
All user credit card information is securely communicated using secure socket layer (SSL) software, which is the industry standard and among the best software available for secure commerce transactions. Our on-line payments are processed through Stripe.
Our online payment is processed by Stripe that offers a secure and reliable, all-in-one payment solution. Please check out their privacy statement via the link below.
We take your concerns seriously. If you have any concerns about privacy or the use or collection of your Personal Information by Avant Garden please contact us by emailing firstname.lastname@example.org and we will assist you.
We will respond as quickly as possible (our target response is 20 days) and handle all complaints in a way that is fair and consistent. However, if you remain dissatisfied, you can make a formal complaint with Office of the Privacy Commissioner.